Building Photography Libraries

ART DIRECTION

Helped build a photo library for 3 cereal brands at General Mills - Reese’s Puffs, Lucky Charms & Cinnamon Toast Crunch as well as with their Yoplait brands. Each of these brands needed a creative refresh with their evergreen photography, so we created a shot list that would grow, push, and evolve each brand.

Reese’s Puffs

Photography Studio: TKP Photography

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Lucky Charms

Photography Studio: TKP Photography

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Cinnamon Toast Crunch

Photography Studio: TKP Photography

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Yoplait

While shooting evergreen recipe video content for Yoplait, I had the privilege to shoot some of GoGurt’s seasonal SKUs for a few Halloween themed images.

VIDEOGRAPHY: The Kitchens @ General Mills

PHOTOGRAPHY: Ryan Moede

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Lucky Charm's St. Patricks Day