General Mills New Product
Across multiple General Mills brands, it is always fun coming up with the look and feel for new product coming to market. Below you will see a few of the fun brands that came to life.
Loaded Cereal
PHOTOGRAPHY + GRAPHIC DESIGN + ANIMATION
Created a look and feel for a new innovation cereal called Loaded. This is for the maximalist consumer who just loves being a little extra… think of luxury loungewear. That’s the target.
ART DIRECTION
After giving the brand a look and feel, I was able to bring it to life through lifestyle photography.
Photographer: Blue Ox
ART DIRECTION
Loaded started getting much love for a snacking option. We were able to work with a production company creating 4 different videos and/or GIFs and capturing photography along the way.
Production Company: Howdy Gang
Video Director: Cari Merryman
Photographer: Sara Rubinstein
Extra Picnic
Add To Cart
Movie Night
Proudly Extra
Lucky Charms Magic Gems
ART DIRECTION
Lucky Charms released a new marshmallow for the first time in years. These images were built to have a magical cave-like appearance.
Photographer: TKP Studios
Reese’s Puffs Peanut Butter Lovers
ART DIRECTION
Reese’s Puffs came out with a peanut butter only flavor making dreams come true for the peanut butter lover out there. These images lean into the monochromatic feel of the Reese’s brand, but add yellow emphasis with a glow behind the product.
Photographer: TKP Studios
Reese’s Puffs Merch
ART DIRECTION
Created a retro-modern orange and yellow living room set to create a scene for Reese’s Puffs new merch - Featuring an orange sweatshirt, beige sweatshirt, socks & bluetooth speaker.
Photographer: TKP Studio
